Kia Using Social Media For Talent Contest And Soul Promotion
Lately carmakers have been turning to social media not just for small promotions but for largescale events. Ford recently launced the 2011 Explorer exclusively through Facebook, plus their Fiesta launch was primarily social media driven. Kia is now joining the party with an upcoming contest that will also promote the Kia Soul.
Kia's "Who's Next?" talent contest will be organized purely through Youtube. Contestants can submit videos themed around the Kia Soul and its "a new way to roll" tagline.
The contest will run through the end of September with the top two finalists flown to Los Angeles for the announcement of the grand prize winner, who will receive a $10,000 prize.
"Social media is an important part of the marketing strategy for Soul and engaging passionate enthusiasts in this space creates additional opportunities to build buzz through a new, interactive experience," said Michael Sprague, vice president, marketing & communications, KMA.
The top eight submissions will be chosen by three YouTube celebrity judges, including SMOSH, ShayCarl and Lisa Nova, which then will be entered into a three-round voting process and chosen by viewers.
Kia's marketing philosophies are working. Recently they won "Automotive Ad of the Year" by Nielsen for their famous Hamster ad. See that here:
To see what Kia is all about in Western New York, visit West Herr Subaru and Kia in Orchard Park.