Times Square for New Year's eve, featuring KIA?

2011 KIA Sorento in Times SquareTime Square at New Years, usually shows ads for Coke, Pepsi and Budwiser, but this year its the all new 2011 KIA Sorento. Kia has announced that it has secured a 60 by 40 foot billboard showcasing its CUV / SUV at the corner of Broadway and 7th Avenue in Times Square for the new years celebration. The new Sorento is KIA's largest vehicle launch and you will be hearing a lot about it on in the upcoming months.

This is one of the nicest looking small SUV for the 2011 model year so far  (in my humble opinion), with the beautiful designs coming from KIA lately I am not surprised.  KIA is quickly becoming a contender in vehicle sales in Buffalo and have been very busy launching vehicles lately. KIA  introduced the Soul in March, the Forte sedan in June and the Forte coupe in November.

From Automotive News: "2011 KIA SorentoThe KIA Sorentomade its North American debut at the L.A. show yesterday. The SUV comes with a new 2.4-liter four-cylinder engine making 172 hp and a 3.5-liter pushing 273 hp. Both are mated to a new six-speed automatic transmission. The seven-seat Sorento is longer and roomier than its predecessor and boasts 5 cubic feet more cargo space. It offers a first for any Kia vehicle: an optional panoramic sunroof." 

Vehicle will be available at West Herr KIA Visit KIA.com for more info

What's in a name? The All New KIA FORTE

FORTE : a strong point, strength, talent, or specialty.

Pronunciation note from Dictionary.com: In the sense of a person’s strong point (he draws well, but sculpture is his forte), the older and historical pronunciation of FORTE is the one-syllable (fawrt) or (fohrt). The word is derived from the French word fort “strong”. A two-syllable pronunciation (fawr-tey) is increasingly heard. Both are considered standard.

2010 KIA ForteBoth pronunciations will yield a brand new sedan from Kia Motors. The Forte replaces the Spectra for 2010 and gives Kia a solid class leading performer in the Compact Sedan segment.

The Forte combines sleek sophisticated styling with a spacious and refined interior. Standard interior features include Bluetooth wireless, Sirius Radio, and USB/Auxiliary input jacks. A long wheelbase and wide body translates into an exceptionally roomy interior. In fact, Forte is roomier than the Honda Civic, Toyota Corolla, and Mazda 3.

You owe it to yourself to drive the Forte. With a 156hp 2.0 4 cylinder engine the Forte delivers class-leading standard horsepower that provides quick acceleration and fuel efficiency of up to 36mph highway.

If you are considering any car in the compact sedan segment you should put Kia on your shopping list. You will be pleasantly surprised. Coming soon the Kia Forte Coupe!