Times Square for New Year's eve, featuring KIA?

2011 KIA Sorento in Times SquareTime Square at New Years, usually shows ads for Coke, Pepsi and Budwiser, but this year its the all new 2011 KIA Sorento. Kia has announced that it has secured a 60 by 40 foot billboard showcasing its CUV / SUV at the corner of Broadway and 7th Avenue in Times Square for the new years celebration. The new Sorento is KIA's largest vehicle launch and you will be hearing a lot about it on in the upcoming months.

This is one of the nicest looking small SUV for the 2011 model year so far  (in my humble opinion), with the beautiful designs coming from KIA lately I am not surprised.  KIA is quickly becoming a contender in vehicle sales in Buffalo and have been very busy launching vehicles lately. KIA  introduced the Soul in March, the Forte sedan in June and the Forte coupe in November.

From Automotive News: "2011 KIA SorentoThe KIA Sorentomade its North American debut at the L.A. show yesterday. The SUV comes with a new 2.4-liter four-cylinder engine making 172 hp and a 3.5-liter pushing 273 hp. Both are mated to a new six-speed automatic transmission. The seven-seat Sorento is longer and roomier than its predecessor and boasts 5 cubic feet more cargo space. It offers a first for any Kia vehicle: an optional panoramic sunroof." 

Vehicle will be available at West Herr KIA Visit KIA.com for more info