Nissan Juke: Believe The Hype

Pre Orders for Unique Crossover Outpacing Projections

The Nissan Juke has sparked much discussion over it's design.  Nissan is known for their unique designs, especially in the crossover-utility vehicle class, and the Juke is no exception.  In Japan, Nissan estimated just under 2000 pre orders prior to launch.  They received over 10,000 orders and sold 5000 Jukes in the first week of sales.  Now, the Juke and all it's buzz will soon be in America. 

"Some vehicles just catch your eye, like the new Nissan Juke, which seemed to draw a crowd wherever we went during a recent drive around Vancouver," said auto columnist Paul Eisenstein, "It will certainly start a lot of conversations."

Aside from the rounded out design, one of the most noticeable features of the Juke are the headlights.  The clear plastic blisters you see on the hood are the turn signals; the headlamps actually emerge from the bumper.  The Juke even comes with optional foglamps mounted into the lower fascia.

"Everything about the Juke's outward appearance suggests a lively personality," said Popular Mechanics. 

The Juke marks Nissan's first use of their 1.6-liter direct injected four-cylinder turbo in North America. It will be available with torque vectoring all-wheel drive in both six-speed manual form and CVT with a sport setting. 

The Juke's pricing will also raise some eyebrows in a good way.  Nissan says the standard package will be available for under $20,000.  A fully loaded juke will be closer to $25,000.  

Want to turn some heads when the Juke hits Buffalo in October?  Visit West Herr Nissan online or in person today and get on board! 

Nissan Knows What Women Want In A Car

Car Maker Ranks High On Female Registrations List

Nissan is reaching the female demographic more than many automakers these days.  A recent study by Auto industry researcher True Car today showed that the Nissan Rogue is the highest ranking SUV among women and second vehicle overall.  The data is based on vehicle registrations over the past two years.

Nissan appeared twice on the top ten list.  The Rogue ranked at #2 overall with 53.5% of female registrations and the Nissan Sentra also ranked with 50.1%.  True Car Today found 9 vehicles total that were more popular with women than men.  Nissan also ranked as the fourth most popular brand overall with women.

In a recent blog post we looked at how women could boost auto industry sales.  While sales and registrations may differ, manufacturers need to take as much data into account as possible.  Nissan was clearly listening to the trends. 

The Rogue has much to offer both men and women.  It received the National Highway Traffic Safety Administration’s (NHTSA’s) highest rating – 5 stars – for side-impact crash safety.  It was also named an "Automotive Best Buy" by Consumer's Digest. 

"The Rogue is racier than much of the competition because of its sculpted exterior lines," Consumer's Digest said. 

West Herr, your Buffalo Nissan dealer, has 2010 Rogues in stock today. Visit us online or stop by and see us at our Orchard Park location.