Master The Shift with Nissan

New Campaign Aims To Improve Consumer Health and Well Being

"After more than 100 years of automotive history, it’s time for something radically new."  A bold statement by Nissan, but the automaker is aiming high.  

To prepare for the launch of the Nissan LEAF, Nissan has launched their "Master The Shift" campaign aimed to improve consumers' general lives.  "Master The Shift" offers a series of health and general life tips from cyclist Lance Armstrong, marathon runner Ryan Hall, and yoga expert Tara Stiles.

"Shift the way you move. For Nissan, it means rethinking the ordinary, pushing the boundaries, exceeding expectations and anticipating the needs of an ever-changing planet," reads the campaign's mission statement.  

Visitors to Mastertheshift.com or Facebook.com/mastertheshift can watch Yoga routines with Stiles, get workout tips from Armstrong or stretching tips from Hall, plus much more.  Here is a sample video from Lance Armstrong offering strength and conditioning tips:

The campaign is meant to mirror the philosophies behind Nissan's creation of the LEAF, the first ever zero emissions car for mass production that will be launched later this year.  We've covered the LEAF extensively but for a quick refresher click here.  

"Like the Nissan LEAF™, these three athletes are breaking new ground and redefining the world around them," Nissan said.  

All visitors to the various sites can register to win a Nissan LEAF and other prizes including a Panasonic camera.  Visit either site to learn more on how you can Shift your life today:

facebook.com/mastertheshift

http://mastertheshift.com/

To learn more about zero emissions driving in Buffalo, be sure to visit West Herr Nissan in Orchard Park in person or online today.  

Nissan Knows What Women Want In A Car

Car Maker Ranks High On Female Registrations List

Nissan is reaching the female demographic more than many automakers these days.  A recent study by Auto industry researcher True Car today showed that the Nissan Rogue is the highest ranking SUV among women and second vehicle overall.  The data is based on vehicle registrations over the past two years.

Nissan appeared twice on the top ten list.  The Rogue ranked at #2 overall with 53.5% of female registrations and the Nissan Sentra also ranked with 50.1%.  True Car Today found 9 vehicles total that were more popular with women than men.  Nissan also ranked as the fourth most popular brand overall with women.

In a recent blog post we looked at how women could boost auto industry sales.  While sales and registrations may differ, manufacturers need to take as much data into account as possible.  Nissan was clearly listening to the trends. 

The Rogue has much to offer both men and women.  It received the National Highway Traffic Safety Administration’s (NHTSA’s) highest rating – 5 stars – for side-impact crash safety.  It was also named an "Automotive Best Buy" by Consumer's Digest. 

"The Rogue is racier than much of the competition because of its sculpted exterior lines," Consumer's Digest said. 

West Herr, your Buffalo Nissan dealer, has 2010 Rogues in stock today. Visit us online or stop by and see us at our Orchard Park location.