FORD MUSTANG REVEAL HAPPENS VIA SOCIAL MEDIA
Much in their own Explorer Launch from recent years, Ford took to the social web to launch a product.
“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, director of U.S. Marketing Communications.
The ad for the new Mustang will show during the Daytona 500 which is scheduled for tonight, barring yet another rain delay. See it here for now:
“This ad was created to work in tandem with the success of our Mustang Customizer and downloadable app, which allows anyone to create their very own Mustang, selecting colors, accessories and decals to complement the amazing design,” said Lee Jelenic, Ford Car Marketing Communications manager.
So yea, there's an app to check out too, enjoy that.