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Monday
Feb272012

The Social 'Stang

FORD MUSTANG REVEAL HAPPENS VIA SOCIAL MEDIA

Much in their own  Explorer Launch from recent years, Ford took to the social web to launch a product.  

Except this time it didn't happen on Facebook, but instead Ford used a Google Plus hangout to reveal the new Mustang.  Cool use of the new medium for sure. 

“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, director of U.S. Marketing Communications.

The ad for the new Mustang will show during the Daytona 500 which is scheduled for tonight, barring yet another rain delay.  See it here for now:

“This ad was created to work in tandem with the success of our Mustang Customizer and downloadable app, which allows anyone to create their very own Mustang, selecting colors, accessories and decals to complement the amazing design,” said Lee Jelenic, Ford Car Marketing Communications manager. 

So yea, there's an app to check out too, enjoy that.  

As per usual, Ford is trying some new and interesting things.  If you'd like to see Ford Mustangs in the Buffalo area, visit West Herr Ford in Hamburg or Amherst today! 

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