Maximize Your Own Fuel Efficiency
Monday, March 14, 2011 at 3:57PM Ford Helps You Save Money At The Pump
We've all seen what's going on with gas prices, no fun right? It's a good thing Ford offers multiple eco friendly driving advancements with almost their entire fleet. As a bonus, the technology is just plain fun to use, even offering rewards and tips. 
“Fuel economy and technology are consumers’ biggest priorities – and we have made them Ford’s as well,” said Mark Fields, Ford president, The Americas.
Ford’s suite of green driving technologies enable consumers to modify their driving habits through coaching methods and rewards that encourage eco-friendly driving behaviors.
By making simple adjustments in everyday driving habits – from rolling up windows when traveling more than 50 mph to staying on top of vehicle maintenance – consumers can increase their fuel efficiency while decreasing their impact on the environment and the cost of vehicle ownership.
Ford’s growing lineup of green driving technologies and driving tips include:
EcoMode
EcoMode coaches consumers in the art of eco-driving using real-time feedback, while scoring and rewards are displayed on the instrument cluster. The software application generates a personalized driver operation scorecard by rating driver behavior that impacts fuel efficiency. Scores are displayed using an easy-to-follow five-leaf icon, with two leaves set as the default and five leaves being the maximum achievable score. Throughout a drive, the scoring system generates hints on how to gain more leaves by implementing eco-driving methods. It also allows drivers to review their generated score against the software’s optimized eco-driving patterns. Testing has shown a 24 percent fuel economy increase, on average.
MyFord Touch™ provides drivers with real-time feedback on vehicle fuel efficiency and performance, helping coach drivers to maximize their miles per gallon. With the addition of EcoRoute, a map-based navigation system that instantly calculates the most fuel-efficient driving route, consumers are further empowered to control their fuel efficiency, with testing demonstrating fuel economy gains of up to 15 percent.
SmartGauge with EcoGuide
SmartGauge with EcoGuide is a unique instrument cluster specifically designed for hybrid vehicle owners. The technology creates a more connected driving experience, by coaching drivers to further maximize the fuel efficiency of their hybrid vehicle through real-time feedback and rewards. SmartGauge with EcoGuide features full-color LCD screens that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles per gallon, and growing leaves and vines that track and reward the driver’s efficiency – more leaves and vines denote better driving habits.
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