The Buzz About Chrysler

Automaker's Superbowl Ad Showing Big Returns 

As we all know, the advertisements during the Super Bowl are almost as much fun as the game.  We all know how expensive ads are too.  So Chrysler took a big gamble running a 2 minute ad as opposed to the traditional 30 second spot.  Lucky for them, their "imported from Detroit" spot worked. 

First off for those who missed the ad, it showesd the rustbelt landscape of Detroit coupled with hometown rapper Eminem.  Here it is:

As of this morning, the commercial was the most searched item on all of Google.  On Kelley Blue Book's site, Chrysler saw a 213% increase in traffic.  213%!  Now that's an ad at work.  

“This 2-minute long Chrysler ad during the Super Bowl wasn’t so much a promotion for a new model; it was an editorial in defense of a beleaguered Detroit and, perhaps, a withering philosophy of what America is about,” wrote Rick Rojas, of the Los Angeles Times. “Chrysler seems to say that Detroit isn’t dead, and maybe the spirit of Americans making things isn’t dead either.”

The ad also showed the new Chrysler 200 and used the phrase "imported from Detroit."  No word yet on if the ad actually halped move cars, but it's clear it at least got people talking.  Really, isn't that what ads are all about?  

So we'll have the Chrysler 200.  Why not stop by West Herr Chrysler and give it a whirl?