Streaming Radio Service Gaining Steam In The Auto Market
Who doesn't love radio customized to their own tastes? It's that mentality that has lead streaming radio service Pandora to gaining 75 million registered users. Now, Pandora is coming to your car.
For those who have never used Pandora, here's a quick rundown. You type in a band or song you like and then let Pandora do it's thing. They use certain formulas and algorithms to generate songs close to your tastes. If you don't like a song it picks, you can tell it and they'll keep the data to best customize your channel. If you haven't tried it, give it a shot.
The Pandora mobile app has been downloaded 50 million times, which means people are already using it on the go anyways. So it's logical for Pandora to integrate with car stereos, and they plan on doing exactly that.
The first step is with program's like Ford's Sync or Toyota's Entune. We've covered those extensively in our blog. Both of those system's incorporate the Pandora app and more cars will launch with equivalent features. For one, the Buick Verano will also incorporate Pandora.
BMW will also integrate Pandora into their connected infotainment system in the majority of their new models. Each song shows album art on the navigation screen and you can thumbs-up, thumbs-down, or mark any song, just like on the mobile app. You can even create a new channel on the go. Talk about seamless integration.
So as you can see, Pandora is coming. Get ready.