Ever See A 3D Magazine Ad? Honda's Got One

Automaker Going Digital, No Traditional Print Ads for CR-Z Hybrid Launch

"Two dimensions just doesnt do it justice," says the new Honda CR-Z ad.  Magazine readers will be in for a surprise next month when a Honda pops out at them in 3D. 

Using a new 3-D technology called a Phantaglyph, Honda is creating print advertising that makes the car seem to rise off the page. With 3-D glasses, the Phantaglyph appears more lifelike than other 3-D renderings. The first ad will appear in Maxim next to an article about former professional tennis player Anna Kournikova.

The biggest 3-D viewing will be in Times Square on September 23, when Honda will hand out thousands of pairs of 3-D glasses to see the ad on a 40-foot TV screen.

"It will basically look like a hologram," said Tom Peyton, Honda brand manager. "For a product like CR-Z, where you can have pop-up displays and Flash video, it makes sense."

Honda is also launching a digital brochure available only through applications for iPods, iPads and Android.  No traditional print media will be used in the CR Z ad campaign. 

The brochure entitled "The CR-Z Experience" can be found on the web here.  It features some amazing shots of the car's exterior, interior and breaks down most of the functionality. 

The CR-Z will feature 3 different driving modes: sport, normal and econ.  Each mode is designed to adjust to the surrounding driving conditions and help conserve fuel.  The mpg estimates for the CR-Z are 41 city, 50 highway. 

There's much more to learn about the CR-Z.  Be sure to visit West Herr Honda in Lockport for information on the CR-Z.