« Now Is The Time To Buy A Toyota | Main | Starry Night In The Garden »
Tuesday
Jul062010

Chevy Volt Hits The Road For Launch

Social Media and Customer Engagement Helps Launch New Electric Car

Chevrolet just took their electric vehicle for a spin- across the country.  The Chevrolet Volt celebrates 4th of July

To celebrate Chevrolet adding Texas, New York, New Jersey and Connecticut to the launch markets for the Volt, the electric vehicle traveled 1,776 miles from Austin to New York, while passengers post real-time updates along the way.  The "Freedom Drive" finished on fittingly on July 4th. 

“This drive is a demonstration of the freedom the Volt will provide customers – freedom to drive where you want, when you want,” said Tony DiSalle, director of product marketing for Chevrolet Volt.

The Freedom Drive was fully interactive and featured multiple live daily updates.  Chevrolet opened Facebook and Twitter accounts as well as a blog specifically for the Volt. 

One of the best features of the Volt is the Onstar mobile application which includes location based voice search.  See a full video demonstration of that here:

 

The “Freedom Drive” was meant to demonstrate the  Volt’s unique capability of driving approximately 40 miles as a pure electric vehicle, with a total driving range of 340 miles, with electricity powering the car at all times and speeds. 

For trips of up to 40 miles, the Volt gets it power solely from electricity stored in its 16-kWh lithium-ion battery.  When the Volt’s battery runs low, a sophisticated engine-generator seamlessly engages to extend the driving range to about 300 miles on a full tank of gas.

Chevrolet is accelerating the national launch of the revolutionary electric vehicle in response to intense interest in the Volt from customers across the country.  The recent announcement brings the initial Volt retail markets to seven, including California, Washington D.C. and Michigan. 

The retail launch in Texas and New York will begin with Austin and New York City in late 2010.  Chevrolet dealers in the balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011.West Herr Chevrolet in Orchard Park

We know our Buffalo Chevrolet customers are looking forward to the Volt, so what better spot to go than West Herr, your Buffalo Chevrolet dealer?  West Herr Chevrolet in Orchard Park and Hamburg will have the Volt, so stay tuned to our websites for details, or just stop in!

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: Hollister
    Hello, here to post points. Here's a good article written, rich in content. If you want more information, look at the situation here:Hollister
  • Response
    Response: bKuddzJL
    Chevy Volt Hits The Road For Launch - WNY Auto - Buffalo NY Auto Dealer

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>