Social Media and Customer Engagement Helps Launch New Electric Car
Chevrolet just took their electric vehicle for a spin- across the country.
To celebrate Chevrolet adding Texas, New York, New Jersey and Connecticut to the launch markets for the Volt, the electric vehicle traveled 1,776 miles from Austin to New York, while passengers post real-time updates along the way. The "Freedom Drive" finished on fittingly on July 4th.
“This drive is a demonstration of the freedom the Volt will provide customers – freedom to drive where you want, when you want,” said Tony DiSalle, director of product marketing for Chevrolet Volt.
One of the best features of the Volt is the Onstar mobile application which includes location based voice search. See a full video demonstration of that here:
The “Freedom Drive” was meant to demonstrate the Volt’s unique capability of driving approximately 40 miles as a pure electric vehicle, with a total driving range of 340 miles, with electricity powering the car at all times and speeds.
For trips of up to 40 miles, the Volt gets it power solely from electricity stored in its 16-kWh lithium-ion battery. When the Volt’s battery runs low, a sophisticated engine-generator seamlessly engages to extend the driving range to about 300 miles on a full tank of gas.
Chevrolet is accelerating the national launch of the revolutionary electric vehicle in response to intense interest in the Volt from customers across the country. The recent announcement brings the initial Volt retail markets to seven, including California, Washington D.C. and Michigan.
The retail launch in Texas and New York will begin with Austin and New York City in late 2010. Chevrolet dealers in the balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011.
We know our Buffalo Chevrolet customers are looking forward to the Volt, so what better spot to go than West Herr, your Buffalo Chevrolet dealer? West Herr Chevrolet in Orchard Park and Hamburg will have the Volt, so stay tuned to our websites for details, or just stop in!