Buick's Moment of Truth

Interactive Online Campaign Offers All Things Regal

Seems like every auto maker is going digital.  Buick is no different, but according to reviews, the 2011 Buick Regal IS different.  So why not launch an interactive website dedicated just to the Regal?  Buick did just that.  

Momentoftruth.com compiles reviews,  pictures, and personal testimonials from professional reviewers, Buick themselves and of course customers. 

“We are inviting consumers to find out on their own that Regal is a true performance sedan and worthy of their consideration,” said Craig Bierley, Buick advertising director.  “We are making it easy for the consumer to get unbiased opinions in one online location.”

Here's just a snippet of what the experts had to say:

"This is the first Buick that will appeal to young, affluent tend-setting import buyers"- Motortrend

"The 2011 Buick Regal is the most important car in Buick's line up"- Detnews.com

"The Regal is inherently American-it represents the notion of clear thinking and getting more for less"- Esquire

"Buick is clearly doing things right"- Cars.com

Not bad. However, most customers want to hear what other customers had to say. Most customers echoed the sentiments of the reviewers.  Customer testimonials can be viewed here.

New cars and new marketing philosophies are what lead to Motortrend Magazine declaring 2011 to be the "Return of Buick" in a recent issue.  We covered that here.

For Buick's in the Buffalo area, visit West Herr GM in East Aurora today.