The 2011 Explorer Launch: Ford's Online Auto Show

Automaker Turns to Facebook For Revolutionary Launch

THe 2011 Ford Explorer is here.  Ford took a nontraditional route to reveal their newest ride.  No auto shows, no press junkets.  They chose to use the most visited website in the world: Facebook. 

Ford launched a Facebook page dedicated to the 2011 Explorer, and at 12:01 AM this morning launched a a preview video with CEO Alan Mulally and TV personality Mike Rowe.  Then this morning at 7:40 AM Ford released the first official photos and video of the Explorer.  See that video here:

“As much as we love going to the motor show and seeing each other there ... we decided to pick a day and make it Explorer day,” said Jim Farley said.

In addition, Ford lined up chats with selected employees throughout the day.  Mulally was first followed by Sue Cischke, VP of Sustainability, who discussed the Explorer's green features.

To coincide with the Facebook launch Ford is hosting events in nine different cities including New York, Chicago and Venice Beach, CA. 

Ford promises best in class fuel economy with 290 horsepower.  Ford will offer an option of a 2 liter, 4 cylinder engine combined with Ecoboost technology for fuel economy never before seen in an SUV. 

The car has a brand new look from previous Explorer models.  Consumers will immediately notice the luxurious headlamps and sleek, new front grill. In terms of functionality, Ford promises the Explorer will be able to tow 5000 pounds.  For easier towing, Ford included a back up camera.

In terms of safety Ford has included an industry first.  The 2011 Explorer will feature rear inflatable seat belts.  The seat belts actually inflate for extra protection and load distribution.  

"The 2011 Ford Explorer is definitely taking the SUV market to the next level," said Tony Helta, GM of West Herr Ford in Hamburg.  Western New Yorkers should expect new Explorers by the end of the year, but we are taking pre orders now.  Visit us today to learn more.