Interaction and Engagement Translating Into Customer Loyalty
This isn't your father's Ford Motor Company.
Ford's new Fiesta Project campaign shows they're taking a youthful, digital media driven approach with their newest Fiesta models. The Fiesta Project gave cameras to consumers and allowed them to shoot their own experiences with the car. See the link below for an example.
In addition to inventive marketing, Ford is also benefiting from a fresh lineup of new, fuel-efficient, high-quality vehicles that deliver industry-leading levels of safety as well as smart design and value.
Ford continued to post strong sales and market share gains in May, with Ford, Lincoln and Mercury dealers delivering 192,253 new vehicles in May – a 23 percent increase versus a year ago. It marks the sixth month in a row Ford sales have increased more than 20 percent. Year-to-date sales totaled 783,845, up 31 percent.
“Our laser focus on fuel efficiency and quality is paying off for our customers and for Ford,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service.
“Our customers are rewarded because Ford resale values continue to increase at a rate higher than the overall industry – and they are rewarding us with increased purchase consideration, ” he continued.
Once again, sales were higher throughout Ford’s lineup in May – continuing a trend that began in December. Trucks paced the year-to-year results with a sales increase of 48 percent, while cars were up 9 percent, and utilities were up 18 percent. Year-to-date, car sales were up 29 percent, utilities were up 30 percent, and trucks were up 34 percent.
“Our results reflect Ford’s balanced portfolio of products,” said Czubay. “Our goal is to offer customers class-leading fuel efficiency, quality, safety, smart design and value in every product and category.
In addition, Ford is offering a customizable options through a new website aptly titled www.fordcustomgraphics.com
Essentially, customers choose their vehicle then pick from an array of colors and designs to add on. They can sample how it looks on the vehicle before making any major decisions. Approximately 50 designs were created specifically for each vehicle. All are available in a variety of colors and sizes and were designed with the target customer in mind.
"Ford knows that customers want a vehicle to be all their own,” said Jim Abraham, Ford’s Licensed Accessories manager. “The Ford Custom Graphics website complements our strong accessory portfolio and enables customers to put a personal stamp on their vehicle.”