New Ford Explorer To Launch On Facebook

Automaker Bypassing Auto Shows In Favor of Social Media

To some, the idea of Ford skipping auto shows to launch a new vehicle is shocking.  However, this is the new Ford Motor Company.  The 2011 Ford Explorer will launch on Facebook, with teasers appearing as early as next week. 

"We live in a 140-character society," Scott Monty, Ford's head of social media, told USA today, referring to the Twitter character limit. "When we have people's attention, we want to make sure it sticks."

Ford has kept the official campaign launch date under wraps, saying only it would be "soon."  They did indicate the date should be sometime in July.  Ford says they want to update their cars and make their brand seem more current.  Given that Facebook is now the most used website (even above Google), social media is clearly going to be part of Ford's plan. 

To get access to the launch photos, users can visit the Explorer page on Facebook here.  Once users click "like" they will be able to see the full campaign when it launches. 

Ford also went the social media route with the 2011 Fiesta.  They created a Facebook campaign and even used fan created videos.  See one here:

In addition to changing its marketing campaign, Ford also remodeled the popular SUV. The original was a body-on-frame truck, but the new Explorer is a car-based crossover. By allowing the driver to select suspension and drivetrain settings, it can accommodate specific road conditions.

The new design will enable the car to get 25% better fuel economy

When the new Explorer hits Western New York, your Buffalo Ford Dealer will be there.  We at West Herr cant wait to see the new Explorers.  Stop in to our Hamburg or Amherst location or visit us online for more information today.