Fresh Ad Campaign and Appearances See Ford Marketing to New Audiences
The Ford Fiesta is just everywhere these days. Aside from becoming a YouTube sensation with their creative new "Fiesta Movement" ad campaign, the car will also have a presence at multiple music festivals this summer. Ford says the car will be more than just eye candy; it will be an integral part of the experience.
“The whole experience is designed to give people an opportunity to enjoy the concerts and have fun with us,” said Jeff Eggen, Ford’s Car Experiential Marketing Manager. “At the same time, they can learn about Fiesta and the innovative things that Ford is doing.”
Eggen also noted that Ford is marketing the Fiesta specifically toward music fans and hopes to connect with them using similar engagement methods utilized with the Fiesta Movement project. Ford used social media and consumer submissions to help spread word about their new car. See the above video for an example.
To learn more about the Fiesta Movement, visit their website here.
The Fiesta just made a hometown appearance at the 10th annual Detroit Electronic Music Festival this past weekend. Three local Detroit artists were on-site creating Fiesta-inspired artand even painted onto Fiestas during the course of the three-day festival. The artists included a graffiti artist, a textile artist and a tattoo artist.
In the true grass roots spirit of music, Ford will also host the "Fiesta Garage" at Bonaroo, one of the largest annual music festivals in America. The Fiesta garage promised to be a a comfortable gathering place decorated in late-’70s chic style. Ford wants to provie a place for concertgoers to enjoy live musical performances, hear from Bonnaroo artists on how to write music, watch entertaining Fiesta videos and design custom T-shirts.
“The Fiesta Garage experience is a perfect fit for Bonnaroo because a garage is not only a place where a car lives, it’s a place where young band members and their friends practice and hang out,” said Eggen.
The Bonaroo Music and Arts Festival takes place in Manchester, TN from June 10-13.