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Thursday
May132010

Honda Riding For Kids

Automaker Sponsoring Pediatric Brain Tumor Foundation Event

Each year, the Pediatric Brain Tumor Foundation (PBTF) sets up the Ride for Kids event in multiple US cities.  The idea is to gather motorcyclists and embark on a group ride to raise money for pediatric tumor research. 

Since it's inception, more than $34 million dollars have been raised to support brain cancer research and family support programs.

"We're going to fast forward the field of Pediatric Brain tumor research like never before, " said Dianne Traynor, President of the PBTF.

The Honda Riders Club of America, a division of American Honda, sponsors the event each year but all brands of motorcycles are welcome to participate.  This is one of just many ways Honda America contributes to the community and charities.   

Registration generally costs $35 but some riders get sponsors to cover their entrance fees.  There are also incentives.  For every $300 raised, participants are entered to win a new Honda motorcycle, an AGV helmet, Tourmaster luggage and other prizes.  Complete registration info is available here.

The rides tend to go against the grain of traditional fundraisers.  At 3:42 into the video below you'll even see Darth Vader making an appearance. 

"We've had riders come here and call these events the Disneyworld of motorcycle rides," said Rod Gilvey, a Ride For Kids volunteer. 

Honda has been involved with the event since 1991.  Each year, Honda also auctions off a motorcyle at Cycle Magazine International Motorcycle Shows.  All proceeds go towards the PBTF.   

Visit the Honda Riders Club online or the Ride For Kids site to get involved today. 

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