How Women Can Boost The Auto Indsutry

Research Says The Female Demographic Holds Key To Car Sales

Women are flocking back to auto showrooms, and car dealers couldn't be happier.  A recent article by CNW Research shows that women could help provide big numbers in the auto industry. 

"If the first quarter of 2010 is an indication, women are returning to the new-car market and improving the chances for the industry to surpass a 12.25 million sales year," explained Art Spinella, president of CNW Research.

In 2009, during he height of the recession, women made up 32% of showroom traffic.  In 2006 that number was up to 45%.  Early 2010 numbers show that women are close to 45% again. If this trend continues, then the auto industry can expect numbers to rise.

Manufacturer deals made March a strong month.  In particular, Toyota, Ford and GM were the big winners according to a recent US News and World Report article.  Their aggressive financing offers are credited for the success. 

Locally, the West Herr Auto group is experiencing record numbers in 2010.  March was one of the best months in the group's history and April is already off to a big start.  The manufacturer deals and the spring season are considered part of the factors for high sales in the Buffalo area.

"March was just a monster month for us overall," said Pete Small, West Herr's advertising director. 

As with any car buyer, safety is an issue.  CNW's research shows that women value more practical qualities in a car while tend to value more stylistic attributes.  CNW says that more women are looking more at fuel economy, something that many Toyota and Ford models are known for. 

"The manufacturer incentives are really driving our numbers," Small said.  "We are seeing a higher percentage of women in our showrooms, but clearly our traffic is increased overall."

Between manufacturer deals and the rise in the female demographic, auto dealers everywhere have reason to be happy.