A Day in the Life of the Picture Guy

Parts of a Car Dealership You May Not Know About

Chris Smering playing the role of clean up man with stickers and photos.

On an April day with temperatures nearing 70 degress in Buffalo, used car inventory specialist Chris Smering sees a special opportunity to do some tanning while he works.

"It's a good day to get the head gold," Smering says referring to his shaved head.  Smering, a West Seneca, NY native, works outside all year round. 

Smering's job is to take photos of West Herr used cars for online purposes. He also ensures the window stickers and information are intact for customers.   It's not a job that is at the forefront when someone thinks "car dealer" but in a digital society, it's vital. 

"You don't want any ordinary photo on there, customers want to see the real thing," Smering said.

Smering can be seen around West Herr offices cracking jokes in between taking pictures and managing stickers. 

"When talking to Chris, count how many time he says the word 'yeah' when he talks," said lost opportunities specialist Jill Wheeler.  "You'll be shocked." 

Like any other organization or team, West Herr has it's share of behind the scenes type of staff.  Chris Smering is just that type.  He's also the type who works outside in a blizzard if need be. 

"People that do my job, we're like the postal service," Smering said.  "Rain, sleet, snow, it doesnt matter. We're out there."