Kia Winning Over Customers On The Web

Kia's Digital Overhaul Coincides With Car Redesigns

With features such as the CGI Powered "virtual garage", its not hard to see why Kia's website is bolstering their business.  Kia was recently ranked the #1 automobile manufacturer in J.D. Power and Associates' Manufacturer Web Site Evaluation Study (MWES). 

The evaluation ranks sites based on such criteria as navigation, speed, appearance and relevancy of information and content.  Playing around on the site for just a few minutes makes it obvious why they were ranked #1. 

“We took a big risk with a major Web site redesign, but this proves that with the right approach and attitude, good results will come from which the consumer benefits,” said David Schoonover, national manager, CRM & affiliate marketing, KMA.

The site also shows customers their ideas for the future, including the futuristic looking Kia Ray plug-in hybrid.

Kia's website is an engaging user experience, and the company looks to apply this concept to their future car designs as well.  New designs such as the highly-customizable Soul and stylish two-door Forte Koup are signs of a dynamic company.  

The 2011 Sorento CUV is the official vehicle of the NBA and the first Kia vehicle to be built at Kia Motors Manufacturing Georgia, Kia’s first U.S.-based manufacturing facilities in West Point, Georgia.

For all your Kia needs in the Buffalo area, visit West Herr Subaru Kia in Orchard Park today.