Ford Creating Interactive Web Series With Prizes For Viewers
Sometimes it is just that easy to win a new car. Ford is teaming up with the Emmy Award-winning creators of The Amazing Race to create the first real-time interactive road rally starring the new Ford Focus. They have 10 new Focuses to give away for fans of the winning team.
"Focus Rally: America is designed to give our audience an unprecedented level of engagement,” said producer Betran van Munster. “Not only will viewers be able to follow along in real time, but followers will have the ability to impact the outcome of the game.”
The rally will feature six teams of two people competing against one another to complete tasks in a challenging cross-country road rally adventure to win a $100,000 grand prize.
Fans can support a team through Facebook and be registered to win a 2012 Focus. Fan can also actively play along in challenges to support their favorite team.
The five-week program, Focus Rally: America,begins taping in February and will be streamed on Hulu. The program will capture the vibrancy of the Fiesta Movement but with the added element of a real-time reality show.
Ford will soon begin holding casting calls for the show. People interested in participating can apply in one of two ways. They can submit an application online at www.focusrally.com, where they will be asked to upload a video explaining why they would be the ideal candidate for the show. Or they can apply in person at auditions that will be held in 11 cities: Los Angeles, Tampa, Austin, Boston, Denver, Seattle, Chicago, New York, Houston, Orlando and Las Vegas.
"Ford sees this as a tremendous opportunity to generate excitement and awareness for the 2012 Ford Focus in a unique way,” said Matt VanDyke, Ford’s director of U.S. Marketing.